BrandS BUILT FOR Startup Success.
At Established Today, we work directly with founders to quickly turn bold ideas into credible, compelling brands. Brands designed to get people excited, open doors, and accelerate growth.
Through a streamlined and focused process, we combine strategy and design to create clarity, build confidence, and deliver the tools you need for success. All at startup speed.
We bring 25+ years of agency-level experience to your early-stage journey, to make sure your good first impressions, are just the start.
BRAND STRATEGY + DESIGN PACKAGES FOR START-UPS
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BRAND STRATEGY + DESIGN PACKAGES FOR START-UPS /
Get started in three steps
Our three-part approach makes the branding process clear, efficient, and genuinely energising.
We replace ‘Where do I start?’ and ‘Who should I speak to?’ with a simple, structured process designed for early-stage momentum, and long term success.
Define your why, what, who, and how.
We work with you to create a clear brand vision, focused positioning, and strategic direction. This results in an actionable brand positioning that gives your business a foundation to grow from. By replacing ambiguity with structure, you’ll leave this stage with the clarity, focus, and confidence you need to take the next step with purpose.
EXAMINE
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BRAND STRATEGY DOCUMENT
Mission
Values
Audience
Competitor analysis
Strategy
SHAPE
Design a brand identity people remember and trust.
We create a cohesive and distinctive visual identity that reflects your strategy and connects with your audience. From logo and type to colour and layout, your brand is shaped to feel consistent, recognisable, and real. You’ll leave this stage proud of how your business looks, sounds, and presents itself to the world.
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BRAND IDENTITY DOCUMENT + PACK
Logo + Brand Mark
Colour palette
Typography
Supporting graphic elements
Photography guidelines
Tone of Voice
Usage Guidelines
Application Examples
+ TOOLS
Equip your brand for the real world.
We deliver a suite of brand tools that help you show up professionally and consistently across every touchpoint. From social media templates to pitch decks and brand guidelines, these assets give your startup what it needs to move forward. You’ll leave this stage confident in how your brand appears, communicates, and grows.
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+ TOOLS
Single Page Website
Branded Pitch Document (Fully editable)
Social Media Profile assets
6 x Instagram/LinkedIn assets
Branded Social Media Creation tool
Email Signature
THE PACKAGE
Our Brand Strategy + Design Package is built for founders who need clarity, direction, and real momentum — without cutting corners.
Agency-level experience, without the agency. No big teams, no giant overheads, and no long timeframes. You’ll work 1-to-1 with an expert who guides you through every step of the process in a focused, founder-first format.
Delivered in around 4* weeks, this package helps you go to market or accelerate growth with confidence and consistency.
This package will help you:
· Quickly test market fit with a clear, compelling brand
· Speak to investors with clarity, confidence, and credibility
· Start building a recognisable presence and engaged community
· Make better decisions with a structured brand foundation
· Save time by working with one expert across strategy and design
We’re here to help you run while you’re learning to walk. Your idea is ready. Now your brand will be too.
*average project length
Wondering where to start?
IF YOU HAVE AN IDEA, OR WANT TO FIND OUT MORE? JUST DROP US A LINE
RECENT PROJECTS
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Brand is your multiplier for success
Most early-stage businesses delay branding until they’ve raised funding or proven traction. But that thinking is backwards. Poor marketing alone contributes to around 14% of startup failures. And most don’t fail loudly - they fail quietly.
Without a clear brand, it’s harder to:
· Earn trust from investors or customers
· Communicate your value or mission
· Build a following or community
· Stay consistent when things speed up
Your brand sits between your product and your audience like a mirror. It reflects who you are, and more importantly, how your customers and investors see themselves in what you do.
When done right, your brand becomes:
· A compass for decision-making
· A story people want to share
· A signal of trust and belief
Your brand is not a list of features. It’s a signpost of shared values. And it’s those values that create emotional bonds between great brands and the people who support them.
Don’t wait to be taken seriously. Build the brand that helps you get there.
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Behind Established Today
I’m Matt McKenzie, founder of Established Today. After 25+ years working with brands like Airbnb, PlayStation, Adidas, Sonos, lululemon, and Google, I created Established Today to bring that experience to the founders building what’s next.
Established Today is a focused, founder-first brand service built for startups that need clarity, confidence, and credibility - fast.
I work directly with early-stage founders to turn strong ideas into meaningful brands — the kind that earn belief, attract investment, and build lasting momentum. If you’re ready to take your brand seriously, even before the world does, you’re in the right place.