BRANDS MADE FOR CLARITY, BUILT WITH MOMENTUM.
A brand isn’t a logo. It’s your story, your clarity, your credibility, and your secret weapon, all wrapped into one. Get it right early and everything else gets easier.
Established Today was created to help founders quickly turn bold ideas into clear, compelling brands. Brands built to earn trust, spark momentum, gain traction, and accelerate growth.
Through a fast and focused process that combines both brand strategy and design, you’ll gain clarity, build confidence, and leave with the tools you need to grow. All at startup speed.
Add 25 years of agency-level experience to your early-stage journey to make sure your good first impression is only the beginning.
BRAND STRATEGY + DESIGN PACKAGES FOR STARTUPS
/
BRAND STRATEGY + DESIGN PACKAGES FOR STARTUPS /
Brand Builds Trust.
Trust Builds Traction.
Startups live or die on trust. Without it, customers hesitate, investors pass, and opportunities slip away.
Even great ideas struggle without a strong foundation. Confusion slows you down. Inconsistency raises doubts. And early-stage startups often get overlooked simply because they don’t look ready.
A well-built brand is one of the most powerful ways to earn trust early. Trust opens doors, gets customers to take the first step, and convinces investors you’re worth backing. Trust starts with how your brand shows up in the world.
Strong brands build trust through clarity, consistency, credibility, relevance, authenticity, and coherence. Together, these elements create a brand that feels confident, aligned, and real.
Build your brand. Build trust. And traction will follow.
THE PROCESS, MADE SIMPLE
A three-part process to make your brand clear, focused, and energised.
Instead of wondering ‘where to start’ or ‘who to speak to’, this simple, structured approach takes the weight off your shoulders and gives you a brand made for early momentum and built for long-term success.
Define your why, what, who, and how.
This stage is all about clarity. Together, we’ll shape your brand vision, sharpen your positioning, and define a clear strategic direction.
You’ll leave with a focused foundation that replaces ambiguity with structure and gives you the confidence to take the next step with purpose.
EXAMINE
-
BRAND STRATEGY DOCUMENT
Mission
Values
Audience
Competitor analysis
Strategy
SHAPE
Design a brand identity people remember and trust.
We create a cohesive and distinctive visual identity that reflects your strategy and connects with your audience. From logo to layout, everything is designed to feel consistent, recognisable, and aligned.
You’ll leave this stage proud of how your business looks, sounds, and shows up in the world.
-
BRAND IDENTITY DOCUMENT + PACK
Logo + Brand Mark
Colour palette
Typography
Supporting graphic elements
Photography guidelines
Tone of Voice
Usage Guidelines
Application Examples
+ TOOLS
Equip your brand for the real world.
We deliver a practical set of brand tools to help you show up professionally and consistently. From social media templates to pitch decks and brand guidelines, everything is built to support your growth.
You’ll leave this stage confident in how your brand appears, communicates, and grows.
-
+ TOOLS
Single Page Website
Branded Pitch Document (Fully editable)
Social Media Profile assets
6 x Instagram/LinkedIn assets
Branded Social Media Creation tool
Email Signature
HAVE AN IDEA, OR WANT TO FIND OUT MORE? JUST DROP US A LINE
THE PACKAGE
The Brand Strategy + Design Package is built for founders who need clarity, direction, and real momentum, without cutting corners.
You get agency-level experience without the complexity of an agency. No big teams, no bloated timelines, and no unnecessary overheads. Just a focused, founder-first format where we’ll work one-to-one from beginning to end.
Delivered in around 4 weeks*, this package helps you go to market or accelerate growth with confidence and consistency.
This package will help you:
Quickly test market fit with a clear and compelling brand
Speak to investors with clarity, confidence and credibility
Build a recognisable presence and engaged community
Make better decisions with a structured brand foundation
Save time by working with one partner across strategy and design
We’re here to help you run while you’re learning to walk.
Your idea is ready. Now your brand will be too.
*average project length
PACKAGES START FROM £4,000
/
PACKAGES START FROM £4,000 /
ARTICLES
WHY FOUNDERS Choose us
Not an overpriced agency. Not a faceless marketplace. Not DIY.
A trusted hands-on partner, helping startup founders build brands ready for success.
I’m Matt McKenzie, and after 25+ years working with brands like Airbnb, PlayStation, Adidas, Sonos, lululemon, and Google, I created Established Today to bring my experience to new founders building what’s next.
Too many startups treat branding as something to cobble together, or as a layer to add later. I believe brand is foundational. It’s the difference between being overlooked and being taken seriously.
That’s why I offer both brand strategy and design, delivered personally, through one focused process.
This isn’t a big team. It’s not a templated design shop.
You’ll work directly with me to create the kind of brand that earns trust, attracts investment, and builds real momentum.
Clarity, confidence, and credibility, delivered at startup speed.
If you’re not sure where to begin, let’s start with a chat.
RECENT PROJECTS
/ ARTISAN CONFECTIONERY /
/ PERSONALISED DEVELOPMENT /
/ CAREER OPPORTUNITIES /
Too Early for Brand? Think Again.
A lot of founders wait too long to get serious about brand. These questions explain why starting now makes all the difference.
-
Not as far as you might think. This service is built for founders at the idea, prototype, or pre-launch stage. Brand helps you test faster, build trust earlier, and present yourself professionally from day one — even before you have traction.
-
The package is designed to be a cost-effective alternative to hiring an agency or stringing together freelancers. If you’re serious about growth, investing in clarity, credibility, and confidence early can save time and money down the road — and help attract investment.
-
That’s great — but a logo alone isn’t a brand. This process digs deeper: defining your positioning, shaping your voice, and aligning your visuals into a consistent identity. If your brand lacks strategy, it might be holding you back without you realising.
-
The process is designed to be fast and focused. You’ll be involved in the key thinking, but I’ll handle the heavy lifting. You won’t need to project manage or chase deliverables — just give input at the right moments.
-
Most freelancers focus only on visuals. This service combines brand strategy and design into one cohesive process. You’ll get clarity on your positioning, identity, and how to show up in the real world — not just a logo file in your inbox.
-
A clear, confident brand builds trust. It helps you attract early customers, communicate with investors, and stand out in a crowded market. It gives you tools to grow faster, and a story that people want to support.
