Privacy Policy
Last updated: 04/12/2025
Established Today is committed to protecting your personal information and respecting your privacy. This policy explains what data we collect, how we use it and the rights you have.
If you have any questions, please contact:
matt@established-today.com
1. Information We Collect
We collect the following information when you interact with our website.
Information you provide directly
This includes:
• Name
• Email address
• Business name (optional)
• Any message you choose to send
• Information submitted through forms, for example when you request the 2026 Brand Clarity Toolkit
Information collected automatically
Through Squarespace and analytics tools we may collect:
• IP address
• Browser type
• Pages viewed
• Time spent on the site
• Device information
This helps us understand how the website is being used and improve the experience.
2. How We Use Your Information
We use your personal information to:
• Send you the resources you request, such as the toolkit
• Respond to enquiries
• Share relevant updates or occasional emails that may support your brand development
• Improve our website and services
• Maintain website security and performance
We do not sell your data or share it with third parties for their marketing.
3. Legal Basis for Processing (UK GDPR)
We process your data based on:
Consent
When you submit a form or request a resource.
Legitimate interest
For example, when we send a relevant follow up message connected to something you downloaded or enquired about.
Contract
If we work together as part of a paid engagement.
4. How We Store Your Information
Your data may be stored in:
• Squarespace form storage
• Squarespace Email Campaigns
• Email inboxes such as Gmail (if you contact us directly)
• Basic CRM or project management tools if we begin working together
We take reasonable steps to keep your data secure and accessible only to those who need it.
5. How Long We Keep Your Information
We keep your information only for as long as necessary. For example:
• Form submissions: up to 24 months
• Client project information: up to 6 years for tax and business records
• Email subscribers: until you unsubscribe
You can request deletion at any time.
6. Your Rights
Under UK GDPR, you have the right to:
• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent at any time
• Object to certain types of processing
• Request a copy of your data in a portable format
To exercise these rights, email: matt@established-today.com
7. Cookies
Our website uses cookies to improve performance and understand how visitors use the site.
You can manage cookies through your browser settings.
If we use Squarespace Analytics or Google Analytics, they may also set cookies. We do not use cookies for advertising.
8. Third Party Services
We may use third party services that process data on our behalf, including:
• Squarespace for website hosting and forms
• Squarespace Email Campaigns for email automation
• Google Analytics for website insights
These providers act as data processors and are expected to comply with GDPR regulations.
9. Children’s Privacy
This website is not intended for individuals under 16 and we do not knowingly collect their data.
10. Updates to This Policy
We may update this policy from time to time. The date at the top will show when it was last revised.
11. Contact
If you have questions or concerns about this policy or how your data is handled, contact:
Matt McKenzie
Founder, Established Today